Monday, December 16th, 2013
My company has many offices and one group in California has an amateur, in-house cycling team. They were creating new uniforms and I was tapped to create the new jerseys. The timeline was very fast, and I am happy with the design that I came up with. Very early on I decided to play around with overlapping bands of translucent color. For an optical company, I felt that we should utilize the idea of colored light passing through lenses and filters. I also wanted to keep the graphics very bold and fast. This was done to create a strong look, but also to not compete with the many logos that were required to adorn the jersey.